Zlata Ivleva

Product leader and professional dot connector, chasing North Stars at Chase.

Highlights

  1. Building Chase's AI assistant from 0 to 1, and reimagining how people bank.

  2. I make sense of the unclear and turn open questions into decisions.

  3. Pushing past what's been done, with AI as my sidekick.

Case studies from work

These need a password. If you don't have it, just ask me.

  1. Building an AI assistant from 0 to 1

    Replacing a scripted chatbot with an AI assistant customers can talk to and get things done with.

    2026

  2. Financial insights in the right moment

    Most customers didn't know the app had free tools to help them manage their finances. Well-timed insights brought them in.

    2025

  3. Personal finance management feed worth coming back to

    A place millions check for a quick read on their money, redesigned into a growth and revenue channel.

    2025

Side projects

Small products I take from idea to live while trying new tools.

  1. Turning trip spreadsheets into a guide for the road

    A travel app that shows each day of your trip as a card.

    2026

  2. Can you touch grass on a screen? An experiment in hand tracking

    A field of grass you move with your hand, finger, mouse or keyboard.

    2026

  3. Turning a psychology finding into a ritual for letting go

    A small ritual for letting go of a heavy thought.

    2026